This isn't really the kind of talk you'd want to talk if you're trying to make it as a design studio: we kind of love projects on a tight budget. we enjoy the "get everything you can out of this" briefs. our own font catalogues are a good example of this. Font design is never ever going to make us rich, so the amount of money I can spend on marketing them is limited, we've used guerilla tactics to distribute them and we kept production price down by simple means: One colour printing only. Black for the first one, slightly more expensive bronze for the second one. multiple uses - we designed them as large as possible, so that if someone is looking at fonts, she's showing the cover to everyone else, the catalogue is also a poster. The second catalogue was made so that you can put two of them together to make a huger poster. Furthermore, they are printed on offset-paper. This is your average newspaper quality, only slightly heavier.