|What: flyer, die cut, 4+4 colour, uncoated stock, handed out at festivals |
Who: The House of Fairy Tales
The House of Fairy Tales is an organisation that seeks to teach children important skills through art, critical thinking and play.
In the summer of 2010 they extensively travelled UK festivals with their "art circus" and needed a flyer with a list of the festivals they were visiting. The flyer needed to echo House of Fairy Tales' playful approach to delivering information/knowledge, we wanted to get maximum visibility for the flyer and we were heavily into facial hair at the moment, so we made a wearable flyer in the form of an Activity and Utility Moustache. (Think Batman and childhood holidays.)
We developed a number of playful activities, like a "How far are You from the Stage Gauge" and a "Sponsor's Logo Game" turning a usually tedious block of logos that are nearly invisible to people into something you'd actively look at, thus making both the audience and the sponsors happy.