Verbale Pupiller (Verbal Pupils): Three different stickers were designed for Verbale Pupiller and this must be the most effecient local stickering campaign we've ever been part of. Truth be told, The studioe didn't have much to do with the succes of the campaign - the Verbale Pupiller people had their own very efficient street team bumbling around town, stickering any surface they came across. This was around the time when of Sweaty Sightseeing and it was a bit distracting to scoot by our own logo design with a group of people every ten meters. Working with the people behind Verbale Pupiller was incredibly inspiring as they have a true and burning passion for their festival, they worked hard for this and it made us want to work hard for them. These small sticker campaigns will only work with a specific target audience; the ones with their eyes peeled and therefore there's a lot of waste in these little things. Over the years we've come to the conclusiong that for most mass communication more is more.