Let's redesign something! Right, following our statement Good Design is Not Bling we should put our design where our mouth is, or at least demonstrate what we mean. As an example we're going to use the packaging of a model kit for the simple reason that these are solidly stuck in convention, we have never seen a re-thinking of the main stream model kit box graphics, they have remained the same for ages, so what better victim for a small redesign/re-imagining project, than the good old model kit box - something that was an integral part of young Kenn's childhood holidays spent in Sweden - You see, Kenn's dad would always bring a few model kits along, in case of rainy days. And one thing was certain: The finished model was always pretty far from the pretty image on the box. The illustrations on the box are always a painting, never a photo of a finished model - now, there's a lie already, or a secret anyway. The model kits "sell" you the idea that you can make this perfect replica of - in this case - a P-51B Mustang, sure, it would take a bit of work and skill, but you could do it. So the focus is on this fantasy, why not focus on the joy of building something with your dad in a cabin in rainy Sweden? In this project we will not sell a fantasy, we will sell an experience. Our approach will focus on what you actually get, which is a hobby-project and the joy of creating something, at the same time we will attempt to make this experience as positive as possible. Revell is a copyrighted trademark and we are only using it here as an example. this project is not endorsed by Revell. Next: Thinking about the outside of the box