Size matters The existing box mentions the size of the finished model, a good idea as the size of the box itself, as mentioned, can be deceptive. We'll nick this idea for our redesign, thank you very much. But there is a better way to show the size of the final model than to just write down the measurements, numbers like that can be deceiving if you have not got a ruler with you and, let's face it; you don't. On the side of the box in what's the smallest type on the entire packaging, it is mentioned that you can in fact choose between two different versions of the plane: An American USAAF version and a British RAF version, this information is definitely front-of-box stuff, so that's where we'll put it. Oh, and why not educate the kids on a bit of history while we're at it, we add the year and place of service to the information. No, I didn't know that the US army were in China in '45 either. Next: create expectations