create expectations Model kits are not fun if you mess it up, so Revell has put a difficulty rating on the box ranging from 1 to 5, big surprise: We have an alternative! On a very rare occassion like this, an Adobe Illustrator gradient makes perfect sense. This floating range allows for a more precise rating of the models. And the shelves in the shop will become a great, big version of our gradient. Contrary to most toys, model kit boxes don't nessecarily contain everything you need, looking through the instructions, we learn that you need specific tools, paints and glue. This information is only found in the instructions inside the box so you will not know which supplies you'll need. This information needs to be on the box. Us humans - we are a curious species, if we see an object that appeals to us and intrigues us, we will want to touch it and that is one of the most important purposes of a piece of packaging, to get us to touch it, turn it around in our hands, introduce itself and allow us to get to know it and its contents. We don't want to have all the information on the front of the box, though. So instead we are tapping into the curiosity of the potential buyer and direct him or her around the packaging for crucial information about tools and supplies they need in order to avoid disappointment if they buy the product. Next: True colours